In Nigeria today, many local traders and salespeople are running businesses with little or no formal knowledge about how business works. They often believe that once they have money or capital, success is guaranteed.
While capital is important, it is not enough. Without understanding important skills like bookkeeping, customer service, pricing, and marketing, many of these traders struggle to grow or sustain their businesses. Education and training can make business easier for them and better for their customers.
For example, a trader who understands customer behavior can treat customers better, sell more, and build trust. A salesperson who knows how to manage money can avoid debt and keep the business strong. Educating local traders will help reduce waste, improve profits, and even create more jobs. When traders are trained, they can also teach others, spreading knowledge in the community.
This is why NGOs in Nigeria should begin campaigns and programs to train market traders, sales staff, and small business owners. They can partner with local leaders, schools, and even radio stations to reach more people.
Successful business leaders like Tony Elumelu, who studied economics and now supports thousands of small businesses through the Tony Elumelu Foundation, are proof that knowledge brings lasting success.
Aliko Dangote, Africa’s richest man, didn’t succeed just because of money—he grew through smart planning, learning, and expanding into industries like cement, oil, and food. These leaders show us that success with impact comes from more than just capital. Now is the time to change.
If we want a better future for Nigeria, we must start by building strong local businesses today. With the right training and support, we can reduce our need for imported goods, increase our exports, and create opportunities for people to return home and invest in the country. The future of Nigeria depends on how we prepare our traders and youth today, with knowledge, not just hope.
