By Atinuke Odjenima
Dear Business Leader,
Today’s article is inspired or triggered by my friend who walked up to me on Monday with a very concerned face asking me “Atinuke”, I feel I am not engaging my mentor enough to leverage on the access I have to him for this project (a world record setting one). His question to me popped up ideas in my head almost immediately as if I had thought about it before, whereas, I hadn’t. I still don’t know how it didn’t take me no time to suggest two ideas which I immediately came up with and I reeled it out to him. He agreed with me it was an idea worth trying.
Later at night at around 12:30am I got a chat from him requesting that I go together with him as a team to go propose the idea to his mentor. Because I was impressed at his promptness to act on the suggested idea, it’s the kind of energy I like, trust me, I immediately pushed forward my schedule for the day and accepted to go with him because for me, it’s time to see the possibilities of putting the idea to work as I just don’t talk, I try always to back up my thoughts, words and ideas with action.
Fast forward to the next day, he picked me up in his car, got to the island and met with his mentor. Another amazing thing he did there again was he allowed me to present why we came- the idea and voila! His mentor gave us all we asked of him without wasting time, even I was impressed and happy with myself. On our way back to my office, he was just thanking me so much for the idea and the manner I presented it. I was quick to point it out to him that, it really wasn’t about me, it’s actually about him, the kudos should go to him for asking the right questions, because it’s mostly likely that I wouldn’t have ordinarily come up with such idea if he hadn’t asked such a quality question. This to me means that there are answers right inside of us that only asking the right questions can bring them out.
Questioning probes the mind and challenges the brain to function! As it is commonly said that the right questions will bring about the right answers. You know, the truth is, as simple as asking the right questions sounds, it isn’t always so easy. It requires some level of humility and a way of thinking that will produce asking the right questions.
Guys this isn’t just a gist about my friend and I or about how we visited his mentor but much more about how we lead everyday to get the result that we desire, which asking questions is one of those ways we must explore to get results we want.
My friend let’s call him Dimma, a leader in his own status, (one that I respect his clarity of vision, the grace and guts at which he grinds towards his mission), was humble enough to ask a question or better said, seek for help by asking the right question. As a leader unlike the old misconception of leadership, that a leader must know it all. In this life no one knows it all why then is this pressure on leaders? Are leaders not humans too? How can one person know it all, just because they are privileged to lead?
To lead effectively is not about knowing it all or about providing answers, it is even much more about asking the right questions from the right people. Asking the right questions unlocks insight and perspectives from within you and also from those around you, it fosters critical thinking and problem solving that develops creative solutions just as you could see what the outcome of my friends’ question led to. Asking questions shows that you (as a leader or not) value the contributions of those around you.
When you ask the right questions, you are able to gather more information that improves decision making, it also demands from you to think differently or think outside the box as it is commonly said which helps you identify problems and proffer solutions.
Maybe, your question to me now is Atinuke, how then do I ask the right questions?
Funny enough they are words we’ve been using but possibly we haven’t just been using them effectively in ways that delivers results for us. It’s the 5 Ws (what, why, where, when, which and how) I am sure you already know them but this time you’d now begin to use them more productively.
What: Clarifies the issue, need, task, or idea. It prevents assumption or vague thinking. Define your objective, the topic, issue/problem. Be clear on what you want to achieve or learn
Why: Uncovers motivation, purpose, urgency, or values. Why drives conviction and meaning. Understand the reason and be specific, ask precise and focused questions
Where: Explores and identifies context, location, direction, setting or impact. It helps with planning and positioning.
When: Brings awareness, to timing, deadlines, or seasonality. Determine ‘’when’’ as it helps with urgency and planning.
Which: Promotes comparison, evaluation, and choice-making. Encourages prioritization and alignment. Specify the options, alternatives, or choices.
How: Shapes process and execution. Understand the method, process, or approach. This question turns vision into action. It transforms an idea into a plan.
So, in conclusion, ask open-ended questions, probing questions, reflective questions and challenging questions and avoid assuming you know the answer or context. In your conversations with self or others, approach with a curious mindset, be humble enough to seek to learn and understand. Avoid leading questions, phrase questions neutrally to get unbiased answers and avoid influencing the response and ensure to tailor questions to the particular situation. By asking the right questions, you can unlock your own full potential and also that of your team to get better results and achieve greater success.
Till next time you read from me, I am rooting for you as your Transformational Growth Catalyst.
Atinuke Odjenima
Love is all I have.








Author: Ejiose Ikunenobe

Magnus Onyibe—entrepreneur, public‑policy analyst, author, democracy advocate, and development strategist; alumnus of the Fletcher School of Law and Diplomacy, Tufts University; Commonwealth Institute scholar; and former Delta State commissioner (2003–2007)—writes from Lagos, Nigeria.



