What’s the right way to inform your clients about your new product? is it by publishing it on your website? or maybe announcing it on Instagram, what about LinkedIn? or may you could just do a video about it on TikTok.
The answer is all of the above and none of the above. Except if your business page is new, as a businessman/woman you already know where your clients reach out to you from the most. What medium have your clients used to communicate with you in the past? is it through Instagram or Facebook? is it through the comments section in your blog or youtube page? or maybe just email.
if you have something new and exciting to share with your clients simply go where you’ve been hearing from them the most. Not necessarily where you have the most followers but where you have the most engagements; there’s a difference.
Say you have 20k followers on Instagram and just 1k followers on LinkedIn, but when you post on LinkedIn you have more people liking your posts, leaving comments, and making inquiries, then LinkedIn is the place to be when you want to make an important announcement to your loyal customers.
Now, this doesn’t mean that you should abandon Instagram altogether, no don’t do that. You actually have more reach on Instagram because you have more followers there.
I generally advise that a business be active on at least 2 platforms but maintain a presence on all other platforms. so put the announcement of your new arrival 📣 on your most engaged platform and then also drop it on other platforms to possibly glean new clients
My name is Emmanuel Attah and I’m a content manager and principal of digital Skill School. Send me a DM on my personal Instagram page @moralnigerian and I’ll be glad to have a look and give you a thorough evaluation of your social media platforms and website too.
