The music industry is not for the faint-hearted. It is a double-edged sword and those who are bold enough to venture into it must be ready to treat those two imposters the same as Mr.Kipling said.
Most music careers globally have a life span of 4 to 5 years at best, especially within the popular music genre. The core center of this genre is made up of 15 to 25-year-olds who thanks to modern technology are easily distracted and have short attention spans. Those artists whose careers go beyond are anomalies and are to be commended for their ability to remain relevant in a fast-paced industry with a high turnover
Those who are smart make good use of the height of their popularity to build a foundation for the next phase of their lives and their future
While the rest watch helplessly as their fame and relevance wane ever so surely into oblivion.
It is for this reason that adequate care is taken to surround oneself especially at the peak with Quality professional advisers who will guide the career into more post ‘hot’ credible platforms which would ensure some level of longevity
