Unlocking true wealth begins with identifying your special gift.
The journey from scarcity to abundance is exactly that: a journey. It’s a process that requires your active involvement; hey, this is YOUR gift, after all, not anyone else’s. The responsibility for maximizing your value lies on your shoulders.
Your gift is a seed, and like every seed, it must be planted in the right environment, nurtured properly, and fed the right nutrients in order for it to grow into the tree that is its ultimate destiny.
If you have identified your gift and seek to maximize its value, there are four steps or keys you need to execute.
These keys are used by every major successful business on the planet. They were given to us by the original manufacturer, who designed us as products to give a return on investment.
Follow them, and watch something magical start to unfold:
- Be fruitful. In other words, be productive. Produce something. Fruitfulness requires the presence of seed; you cannot have fruit without first having a seed. What is that dream or persistent idea that refuses to go away? That’s your gift, tapping your head. That’s the seed. Now, turn it into a fruit.
- Multiply: just one fruit isn’t going to transform you into Jeff Bezos, though. You need to have more. You need to have multiples. To multiply is to re-produce the original product; when you multiply, you extend your potential to reach more people.
- Business can only succeed when it is distributed. That’s what it means to replenish. Develop a distribution system that you can scale. The wider your distribution, the more you’re able to sell. The ultimate goal is to globalize distribution.
- Subdue: Finally, control the market. This means that you need to develop your gift to the point that you take charge of the area of the market where your gift operates. To control the market, you must become the best in your area of gifting. We want to have value. When we think about a product or service that we want, do you immediately come to mind? That’s what it means to subdue. In other words, “be so good, they can’t ignore you” (Steve Martins).
When these 4 keys are executed passionately, you are rewarded with the prize of the end game, which is the purpose of the gift: